Case Studies

Here are a few examples of how I’ve solved problems for different businesses.

Sprint M2M Insurance Product – Shift to Safety Focus, Used B2C Tactics to Sell B2B Audience

A B2B campaign for a Sprint an emerging tech product sold to insurance companies was one of the most creative and successful campaigns I’ve developed.

I created a new marketing strategy that positioned the product in a completely different way that resulted in a significant change in the sales cycle.

Please read more about the results of this campaign, M2M Insurance Case Study.

Sprint Local Field Marketing – New Strategy and Tactics

I created a new strategy for Sprint’s social and digital local marketing, and developed two programs for the local teams.

Utilizing a new strategy and tactics, and giving the local teams the ability create ads and social posts quickly, helped make the new social programs successful.

Here is an overview of one of the local programs and here are some examples of the local creative.

Challenges Addiction Treatment – Social Media Listening to Reach Niche Audience

Challenges Addiction Treatment Center in Florida had a serious referral challenge.  A big source of new patients came from professional referrals from attorneys, social workers and corporate HR programs. The hospital needed a new way to generate professional referrals.  Please read more about how we created and executed a new way for Challenges Addiction Treatment to gain referrals.